Whenever we imagine an ad, we remember a slogan along with some other related synonyms. Some old-style billboards might have some revolving images giving them a dynamic feel. The modern or digital mobile billboards are entirely different from the traditional ones, and hence the consumers can interact with such advertisements for product related queries. The digital billboards contain additional features with responsive templates and styles for perfect use.
The era of digital billboards
Digital mobile billboards contain LED screens attached on the sides and rear of the delivery trucks. The LED screens with bright colours generally promote the products of the company at places with massive traffic. The glossy screen can ensure that every person is looking at the billboard to extract interest from it. From a recent survey, we can understand that most of the people tend to ignore stationary billboards with a simple slogan. The delivery trucks affixed with a digital billboard can promote the company’s product in rural locations. The advertisement on the digital billboards can be changed according to the region or in a specific language based on the user’s need. Business organizations need a lot of investment and license agreements while installing stationary billboards. On the other hand, digital billboards require an initial investment and no license as it is placed on the truck and not on any government or private asset.
Let us take the example of a billboard designed by a Swedish pharmaceuticals company to spread awareness against smoking. The digital mobile billboards show the visuals of a person coughing because of tobacco and their product to get relief from the aid. Such digital advertisements can promote the products effectively as they engage audience interest in a positive way. The anti-smoking digital advertisements and billboards are promoted in broad terms, especially in Sweden as there are vast numbers of smokers in Sweden when compared to CNN media.
Responsive digital billboards can use face recognition technology, and hence they can provide a personalized ad to every person viewing it. They take a picture of the person standing in front and give the advertisement based on the age of the person viewing it. The digital billboards also ensure that no personal data, like pictures of people are sent to any other third-party. Companies can use such ideas for OOH or outside of home campaigns.
One can expect face recognition and personalization software interconnected with sensors which will provide suggestions to the people viewing the advertisement. For example, if the sensor of the digital billboard can predict the weather, it would suggest people an umbrella for rain or sun-screen to prevent tan on a warm day. If a designed digital billboard promotes a bookstore, then it will automatically recommend people's books by conducting a short survey based on their likes and dislikes.
Read More : Simple designing tips for mobile billboards
