Mobile billboards are always a delight to watch. But what if the advertisements are cluttered making it too tiresome for the audience to decipher? Yes, you might have already come across several such mobile billboards that carry commercials with crammed up information. Third-party logos, phone numbers, slogans and several other messages clutter up the display space confusing the audiences and wasting the little time they get to understand the crux. Being on the road allows the viewers to have only a limited time to understand and grasp the message. Hence, cluttering the display boards with too much information is a ‘definite no’, if you want the mobile billboards to serve their purpose. Here is a brief list of elements that are typical to mobile billboard commercials and the ones that disrupt the clarity of the message.
Insincere slogans, heaps of unwanted information and array of contact numbers can be extremely distracting for the audience who end up tirelessly scanning for the actual essence. Although the businesses need to share the relevant information regarding their service, insufficient time on the road does not allow the onlookers to grasp the message. Hence, limiting the overwhelming elements on the board would be the first step towards a clutter-free and watchable ad campaign. Following are the four essential ways to achieve the clarity mentioned above.
Keep it simple
Slogans or the unique selling propositions may seem to be the essential elements of an ad campaign, but including them on a mobile billboard platform might clutter the space with unnecessary bromides. So the next time you design your ad campaign, make sure that excess flattery or bromides do not ruin your message. Assumed information like 24x7 services can be skipped for your billboard ad campaign.
However, a simple tagline mentioning the type of service provided by your company will be essential to educate the audiences about your forte. Hence, never forget to mention ‘ We are the florists’ or ‘ We are the cleaners’ slogan on your mobile billboard advertising.
Third-party logos are needed, but subtly.
Most of the businesses thrive on selling other brands or providing services to third party manufacturers; and, they tend to highlight their famous clients on their brochures and ad campaigns. While there are more gains in informing the customers about their valued clients, an overwhelming adornment of third party logos over mobile billboard advertising can be disruptive for the viewer’s eyes. The audience might end up believing that the campaign was meant for the third party if the ad campaigns are too focused on third party stickers. As the viewers have negligible time for noticing the entire board, marketers must keep it clean and straightforward for their convenience.
You cannot miss out contact number, but only one.
You may hardly notice a billboard campaign with overloaded contact information that may include dozens of phone numbers. While contacts are crucial to convert your impression to conversion rate, cramming the available space with an array of numbers would be a weak idea. Display a single phone number boldly accompanied by the website address on your ad campaign.
Get rid of those undesired bumper stickers
Trucks or trailers can get quite quirky with their choice of bumper stickers. But, adorning the big vehicles with your personal preferences might hinder the ad campaigns. Instruct your employees to get rid of the undesirable bumper sticker to avoid the customers’ gaze falling on it rather than on the ad campaigns.
