Some of the world’s major cities are synonymously associated with their bright billboard presence. Las Vegas is one of the beautifully illuminated cities that is also proud to host some of the brilliant digital billboards. The city’s beautiful, bright and interesting LED billboard is a compelling visual from the road. Although the rising concerns regarding the hazards of Digital billboards for the motorists are mildly dampening the spirits, LED and digital billboards are undoubtedly going to be in the limelight in the coming years.
Both the print billboards and the digital billboards have their fair share of advantages and disadvantages. It is up to the business to decide the right medium for advertisements depending upon their goals and the budget. Here is a brief look at how both the mediums serve their best for the businesses.
Bright and colourful digital billboards are highly impressive and offer a high return of interest for the businesses. They are simply irresistible and ensure a guaranteed impression of the audiences. Exciting visuals such as videos or animations, used for advertising compels passersby to stop and watch. It is no wonder that outdoor advertising Las Vegas is picking up this trend and convincing the business owners to approach this effective advertising format. Another significant advantage of a digital billboard is its ability to change contents and schedule of displays according to the availability of the audience.
Mobile billboards are also mobilizing digital billboards using trucks or trailers to the destinations where the target demography is available. They work synchronously with the data provided by multiple applications to render visuals at a specific schedule and place- perhaps the primary reason why a growing number of businesses are opting technology over conventional advertising.
However, accommodating numerous ads on a single space ends up getting your ads lost in between the swarms of ads waiting for their turns to display. The bright displays and the exciting contents of digital billboards are already receiving criticisms for their role in distracting the motorists on the road. Studies show that an alarming rate of accidents happens when digital billboards are placed in the intersections or curves. City residents also complain about the excessively bright lights used for round the clock illumination. The extravagant consumption of energy is a primary environmental concern that adds on to the disadvantage of LED and digital billboards.
Unlike a digital billboard, you never have to worry about the seconds-long appearance of your ads on the display board. These low tech billboards are cost-effective and exclusively accommodate specific ads. Having been in the advertising scenario for a while, print billboards will not lose their charm quickly. The customers also have the privilege to view the advertisements round-the-clock for days together, unlike the six-second appearances on the LED or digital billboards. Also, they do not exhibit any obvious environmental hazards that keep inviting complaints from the residents.
Print billboards are however less attractive than the digital billboards and people tend to lose interest in a traditional billboard after a couple of days. The efforts spent in changing the static billboards are also quite tedious as workers have to climb upon the erections to repaper them. In short, the print billboards may not be an effective competitor to digital billboards.
Read More : Digital Mobile Billboards & Billboard Trucks
